Promotional fashion workshop, this workshop taught me creative direction, how to style a photo to follow a theme and concept, branding, how to create a narrative within a piece and customer awareness, thinking about how I can accurately aim my photoshoot towards ‘Kim Kong’ customers. This magazine has no rules, I enjoyed the task because I could create anything I wanted, there was no boundaries. I researched the magazine and also worked out the stereotype of the customers that view the magazine, to ensure I’m aiming and targeting the right audience. My idea was linked with descent into addiction, for the practice I used Aleisha as a model and used bottles, half empty cups and creating a intoxicated atmosphere with there phrase ‘trapped in addiction’. This is a mock photoshoot to plan and test how the photoshoot is going to pan out, what props I need and where I want the photoshoot to be.
ADDICTION, INTOXICTION.
These were the word behind my message through the photos, linking to my project in the sense of this is the outcome of descending into drugs and becoming an addicted. I did my models makeup very rough, with fishnet tights and a dark grey top, the photoshoot included props to link to my descent interpretation. I took these photos with guidance from a professional photographer, and in Ravensbourne studio with a plain black background. I wanted to get a range of angles, and close ups to feel the full effect of the addiction my model had, the facial expressions portray this.
I further developed these photos by editing them in photoshop, I wanted to use these photos to experiment with all the tools on photoshop, I adjusted the ‘CAMERARAW’ snd also tried many different techniques, I used the burnt tool, dodge tool, warp tool, eraser, cloning tool, layering, opacity, lighting tools, paint brush, filling and adding text. I am pleased with the outcome. I wanted to portray a character/model that was deep in the drug life, someone with a problem, someone that needs help. I increased the intensity and contrast on these photos to make them intense and detailed. I learnt how to comfortably edit an image, and will use this practice for my future photoshop edits.
Feedback from relative – got the feeling of anxiety and depression, liked the colour overlay on images and contrast.
ASCSFashion 